Brief
Canopy has created the first smart security camera designed for pickups. Backed by Ford and an impressive roster of tech features, they needed a suite of content to boost awareness for launch.
Solution
NUSA worked on a retained basis to create regular content for their organic Meta and YouTube channels. This involved creating topical video content for Mental Health Awareness Month, educational content on how not to get robbed by a former tool thief and a series of Vox Pops taking to the streets of New York to ask the public about truck theft.
Results
“Loved working with the team! Pleasure to work with and the creative delivered was even better than I'd hoped. Wouldn't hesitate to work with the guys again if I need any thumb-stopping social content in the future.” - Jade Romero, Digital Marketing Lead at Canopy
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“Loved working with the team! Pleasure to work with and the creative delivered was even better than I'd hoped. Wouldn't hesitate to work with the guys again if I need any thumb-stopping social content in the future.”
Jade Romero
Digital Marketing Lead at Canopy
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