Surreal is a high-protein, zero sugar, plant-based cereal that's revolutionising the way people think about cereal. The brand's unique and energetic marketing approach has made Surreal a standout in the market, combining health-conscious ingredients with viral campaigns such as the fake celebrity* billboard ads!

As an ongoing partner of Surreal, our collaboration has spanned a wide range of projects, encompassing creative ideation, production, direction, and post-production delivery. From filming inside an actual Sainsbury's store to casting and shooting on set with "Gary Scott," Surreal's playful campaigns have made this partnership truly exciting!

“We loved working with NUSA, They're the perfect balance of organised and creative, meaning the end product is always chefs kiss.” - Kit Gammell, Co-founder at Surreal