Brief
Kroo is an award-winning digital bank with an aim to simplify banking. They came to NUSA looking for an ongoing creative partner, kicking off with a fast turnaround crowdfunding campaign. This campaign required a variety of assets, including two hero videos, unique social videos, additional clips and GIFs. Since then, NUSA has collaborated with Kroo on ongoing social content.
Solution
NUSA reacted fast to the crowdfunding brief, sourcing a shoot location, collaborating on a script and creating narrative structure for all deliverables in under a week. Being flexible and reactive was essential to the project, due to the legal requirements and tight timeframe crowdfunders have. NUSA prioritised a high production aesthetic, designing bespoke motion graphic assets to represent data clearly. The campaign resulted in a hugely successful crowdfund, raising over 200% over their target.
Results
- Raised over 200% of their crowdfunding target
“Having recently produced a campaign with NUSA I cannot speak highly enough of them. NUSA were extremely efficient, fast and responsive. Not only did they deliver a high quality campaign, each team member was a real pleasure to work with.” - Tim Brown, Co-Founder & Chief Creative Officer at Kroo
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“Having recently produced a campaign with NUSA I cannot speak highly enough of them. NUSA were extremely efficient, fast and responsive. Not only did they deliver a high quality campaign, each team member was a real pleasure to work with.”
Tim Brown
Co-Founder & Chief Creative Officer at Kroo
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