Brief
Leaf is revolutionising the cleaning industry with laundry sheets that marry sustainability and convenience. They wanted an exciting bank of content to help build awareness for Leaf, explain it’s benefits and drive acquisition across social.
Solution
We knew that the biggest hurdle would be overcoming the average consumers’ scepticism about laundry sheets; what they are, whether they work, and if they’re cost effective. We used this sense of disbelief throughout the content campaign to answer those questions, building brand awareness and conversion with a suite of social-first assets.
- 1x Hero Brand Film
- 1x B2B Brand Film
- 3x Hifi Social Ads [various formats]
- 3x Lofi Social Ads [various formats]
- 10x Re-touched Photos
- 10x Video Clips (taken from final content)
- 5x GIFs (taken from final content)
Results
“It was an absolute pleasure to work with Nusa. We gave a loose brief on what we were looking for and left it open to their creative interpretation - they knocked it out of the park. From kick-off call, to final delivery they were engaged, responsive and fun to work with. The creative that resulted has boosted our engagement, helped us land retail listings and given us the look and feel to convay our brand in the way we always wanted to.” - Calum Hutchison, Co-Founder at Leaf
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“It was an absolute pleasure to work with Nusa. We gave a loose brief on what we were looking for and left it open to their creative interpretation - they knocked it out of the park. From kick-off call, to final delivery they were engaged, responsive and fun to work with. The creative that resulted has boosted our engagement, helped us land retail listings and given us the look and feel to convay our brand in the way we always wanted to.”
Calum Hutchison
Co-Founder at Leaf
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