Brief
Grub Club is a brand committed to helping dogs and the planet, with sustainable insect-based dog food. Having been selected by Sky’s Zero Footprint Fund to receive £250 000 of media spend, they came to NUSA to create their first TVC. The stakes were high - they were up against four other sustainable brands to win a total of £1 million media value.
Solution
NUSA collaborated with Grub Club and Small World to ideate a memorable TV ad that cuts through the noise. NUSA overcame challenges handling all elements of production from pre to post, such as finding the perfect dog talent, achieving all shots across 2 shoot days, and getting script approval from Clearcast.
Results
- Winner of the Grand Prix prize of the 2023 Sky Zero Footprint Fund, awarding Grub Club with £1 million media spend.
- “Operating under super tight timelines, the Nusa team exceeded every expectation across pre- and post-production, and even navigated the challenge of getting our ad approved by Clearcast. They're also all just really nice! 5 stars all round.” - Alessandro Di Trapani, Co-Founder at Grub Club
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“I can't speak highly enough of our experience working with the Nusa team. Operating under super tight timelines, the Nusa team exceeded every expectation across pre- and post-production, and even navigated the challenge of getting our ad approved by Clearcast. They're also all just really nice! 5 stars all round.”
Alessandro Di Trapani
Co-Founder at Grub Club
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