Brief
Estrid are a true internet brand know widely for their colourful, vegan & cruelty-free razors and body care. For their upcoming 5th Birthday, they were looking to create a brand campaign that celebrated their community and demonstrated real value to their audience.
Solution
Estrid hired NUSA as their creative production partner who looked after every aspect of the campaign. From ideating the ‘five steps forward’ concept which celebrated positive transformation journeys of three real people to editing a suite of assets to inspire their audience across socials.
Results
“We loved working with the NUSA team from start to finish during both the creative and production processes. They came up with a brilliant campaign idea that understood our brand and the values of our audience. Their social-first expertise helped deliver assets that were exactly what we were looking for.” - Ben Eliass, CEO at Estrid
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“We loved working with the NUSA team from start to finish during both the creative and production processes. They came up with a brilliant campaign idea that understood our brand and the values of our audience. Their social-first expertise helped deliver assets that were exactly what we were looking for.”
Ben Eliass
CEO at Estrid
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